When Is the Best Time to Send Emails?

So it’s 2019, and with ever-changing technology and the the ongoing fascination with the latest gadgets and social apps to keep consumers connected, when is the best time to send emails? What day of the week, hour of the day, and when is the worst time to send your all important message to your subscribers?

Thankfully, there is a wealth of recent data from many reliable sources such as MailChimp, Experian, GetResponse, HubSpot, and others that reveal answers to the when or when not to send emails, click response, and more. A recent article by the folks at OptInMonster provides a wealth of information that should help any email marketer and contribute to a solid email marketing strategy.

Insights from Mailchimp's Send Time Optimization System
Courtesy of Insights from Mailchimp’s Send Time Optimization System report.

Basically, any day of the week from Monday through Friday is fine, although deliverability starts to decline as your approach Friday and the weekend, according to the Mailchimp report. On weekends, Sunday evenings seem to be the best time to reach your audience even though weekends, as a whole, fair poorly compared to week days according to the Experian Benchmark report.

So follow the links above to reveal all you need to know about what day or hour to send your next email campaign, or when to expect the most clicks-throughs, and you’ll have a better chance of reaching your subscribers when they are most likely to open your message.